SVZ plant will aid insight into fruit, veg tastes
Key words: product,fruit,beverage
From:<a href="http://www.china-food-wholesaler.com/buy-beverage/">http://www.china-food-wholesaler.com/buy-beverage/</a>
Key words: baby, toy, book
SVZ International has opened a new pilot plant that will allow it to supply samples of fruit and vegetable ingredients in sufficient quantities for consumer testing.
The company, which is a subsidiary of Royal Cosun, already had a laboratory as part of its R&D set up in Etten-Leur, The Netherlands, that was able to supply some product samples in relatively small sizes.
SVZ has factories for the supply of commercial volumes of its fruit and veg ingredients in The Netherlands, Poland, Spain, USA and Morocco.
But before they put in an order for large quantities of ingredients, consumer testing is very important for brand manufacturers; as they want to make sure that a product will be a success.
“They don’t want to waste advertising money on a product that doesn’t work,” said Duits.
In terms of market trends, Duits said that red fruits are a major area of focus at the moment, as there is considerable interest in harnessing their antioxidant and health benefits.
At the same time, however, red fruits are relatively expensive and in the current climate of high costs manufacturers are looking at ways to use cheaper, more traditional fruits in products.
Part of SVZ’s R&D work involves coming up with new product concepts that it can propose to customers to show, for example, “what is possible with certain fruits like acai and goji”.
Again, the first question that comes back to the company is always on price. Thus, Duit and his 16-strong R&D team have to ensure they are envisaging a suitable target market for a product.
Overall, SVZ sees the juice and beverage sector as the biggest for its products. Dairy and ice cream products also make up important markets, followed, to a smaller extent, by bakery.
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